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Getting "MBA Fashion Management" adds charm to your flair for fashion as in this way you are able to explore huge number of lucrative job opportunities in various companies and also you can think of your own business too. No doubt about the fact that to be a successful fashion specialist you must be a skilled designer as well as marketer. In MBA fashion management, you will get to know about business, marketing and retail as vital component of this fashion management program.Students have an insight into the principles of marketing, retail buying and merchandising in fashion industry. They acquire knowledge about fiber to fabric and thereafter from fabric to apparel. The program also put emphasize on customer relation management as well as brand and sales management.
Course Structure
Few important subjects covered during the four semester program are as follows.
1st Semester:
- Basic Product and Manufacturing related Knowledge- Design, Fabric, and Patterns etc.
- Quantitative methods
- Economic Analysis and Statistics
- Minor research project
- IT & E-business
- Principles of Fashion Marketing, Merchandising and Management and Retailing
2nd Semester:
- Marketing Research and Consumer Behavior
- Finance
- Retail Merchandising and Advanced Export Merchandising
- Marketing Management
- Management Accounting
- Managing People and Motivation
- Quantitative Techniques
- Operations Research
- Global Textiles
- Apparel Product Market Characteristics
3rd Semester:
- Marketing Strategies and Brand Management
- International Business Law
- Fashion Forecasting and Product Development
- Business Ethics
- Human Resource Management
- Entrepreneurial Sociology
- Visual Merchandising
- Supply Chain Management
- Customer Relationship Management
4th Semester:
During 4th semester students are offered to select few specializations amongst many offered. Every university and college offer different specializations. Common specializations offered are:
- Introduction to the Fashion Industry
- Strategic Marketing
- Marketing Online
- Fashion Business Practices
- Fashion Inventory Management
- Consumer Motivation in Fashion
- Brand Management
- Fashion Merchandising: Principles and Techniques
- Fashion Event Planning
- International Marketing
Finally students are required to complete research project and internship. Dissertations are submitted by students for evaluation at the end of the course program. Students can also opt for dissertations in second or third semester itself according to their capability.
Eligibility Criteria and Duration for MBA Fashion Management
You should be a graduate in any discipline from a recognized university or institution with at least 50% marks in aggregate. The duration is of 2 years.
Career Prospects
It is well known that fashion is getting higher and higher and fashion industry is never going to cease; instead it is always busy in bringing new fashion in front. So, keeping this in mind, it is clear that you have thousands of job opportunities after acquiring the degree in the apparel and sewn products organizations. You can be employed as wholesalers, apparel designers, manufacturers, major retailers and entrepreneurs. Additionally, various positions will lead into highly prospective career such as product developers, production managers, buying agents, and store and marketing managers. You are paid not only for creativity but also for your managerial skills too.
