The importance of media in any field cannot be kept out of sight these days. It is very important for any business marketing or advertising strategy to augment and update knowledge about new products/services which in turn leads to overall success of any business enterprise.
The objective of MBA media management is to offer students with an opportunity to learn about basic aspects of business which they might not be familiar with, which also comprises accounting, strategy as well as management. Undoubtedly, students will also get to know about various aspects that will prove helpful in evolving skills needed to get regular media management task. In addition, the program aims at producing skilled business managers capable of working with not only online technologies but also conventional media to promote products/services or talent in the highly competitive market of today. The effective course curriculum plays catalyst in the formation of an effective media professional.
Course Structure
Some of the key subjects covered by institutes during a period of four semesters are as follows.
1st Semester
- Principles & Practices of Management
- Introduction to Mass Communication
- Business Communication
- Principles of Marketing
- Economics
- Organizational Behavior
- Human Resources Management
- Statistics and Mathematics
- Behavioral Science – I
- Media, Culture and Society
- Foreign Language
2nd Semester
- International Media Business
- Corporate Communication
- Behavioral Science - II
- Media Law and Business Ethics
- Computer Concepts & Applications
- Finance Management
- The Publishing Industry
- Brand Management and Consumer Behavior
- Foreign Language
- Media Planning and Buying
3rd Semester
- The Music IndustryE Commerce Industry
- Market Research
- Business Communication – III
- Foreign Language-III
- Management Information Systems
- The Film Industry
- Media Policies and Regulations
- Basic Media Production Techniques
- Behavioral Science – III
- Summer Project
4th Semester
- Events and Live Media Management
- Entrepreneurship
- Business Communication – IV
- Foreign Language-IV
- Dissertation
- Leadership Skills
- New Media Technologies
- Media Marketing
- Behavioral Science - IV
During 4th semester students are also given option to choose a specialization. There are a lot of specialization options such as:
- Media Marketing
- Information Technology
- Family Business Management
- Logistics
- Call Centre
- Materials
- Export Import
- Supply Chain
- Small Business Management
- Pathology Lab
- Labor Law
- Transport etc.
Eligibility Criteria for MBA Media Management
- You should be a graduate from a recognized university or college in any discipline.
- You will be required to take aptitude test.
- You also need to go through group discussion or interview.
Career Prospects
After getting degree in MBA in Media management, you have numerous options. You can seek job in radio, television or advertising. You have various industries as well as professional designations. Some of these positions are digital production/management, online content manager and numerous others in technical department. MBA in media management is definitely a valuable asset for those who are willing to work at a management or supervisory level.
